How did we drive audience engagement for a $27B BIOPHARMA enterprise to enable next-gen omnichannel?
7
Design thinking workshops
27
Stakeholder interviews
12
Biopharma giants compared
1
Foundational Design System
24
Biopharma websites audited
6
Sub brands commercial design system
150
Stakeholder feedback
560
Pages created
6
Sub brands commercial design system
30
UI components & 150 variants
Xperience it!
Phygital experience of the world’s largest fitness court