Your website is no longer just a digital presence—it's the foundation of your brand experience. In today's experiential economy, where customer expectations are higher than ever, enterprises can no longer afford to neglect their online experience.

We recently had the opportunity to design and launch a website for one of our customers GMMCO Limited. Gmmco is at the forefront of the infrastructure industry, driving India's growth with world-class solutions and expertise.

Experience the Gmmco Website we have created >

Gmmco website launch announcement by the CEO >

The website reinforced a crucial lesson: A seamless, engaging, and user-centric website is not a luxury—it's a competitive advantage.

The Reality Check: Are Enterprises Keeping Up?

• 88% of online consumers are less likely to return to a website after a bad experience. (Source: Gomez)

• 47% of users expect a webpage to load in two seconds or less. (Source: Google)

• Slow websites cost businesses over $2.6 billion in lost revenue annually. (Source: Akamai)

• Only 50% of enterprises actively invest in improving their website experience despite it being a top customer touchpoint.

Yet, many enterprises still see websites as a checkbox instead of a strategic tool to drive engagement, trust, and conversions.

The Path Forward:

• Invest in fast-loading, intuitive, and visually engaging websites.

• Ensure a mobile-first, accessibility-driven approach.

• Prioritize personalization and seamless navigation.

• Regularly analyze user data to iterate and improve the experience.

• Showcase the brand essence with an experience-first storytelling approach.


The enterprises that focus on experience-first strategies will dominate the experiential economy. The rest risk becoming obsolete.